M Layne Lawson

About

"Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity."

-Saul Bass

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Michelle Layne Lawson

I will never forget the moment when I realized that everything on the planet was designed. I'd always loved art, but I never thought that one could make a career out of it. After this epiphany (which occurred two weeks after I graduated from college) I abandoned my dreams of pursuing psychology, put together a makeshift portfolio, and applied to Pratt's Graduate Communications Design program. They accepted me.

Fast forward a decade and change. Over the course of my career I've had the good fortune to have worked on numerous multi-channel initiatives for a wide rage of clients and agencies.

From ideation, to direction, to hands-on design, I take a holistic approach to every new project. And with an unwavering commitment to producing beautiful yet effective user-centered creative, my goals are to continue to innovate, mentor and collaborate with like-minded people. 
 



Agencies & Studios

AKQA
Digitas
Google Creative Lab
Imaginary Forces
kbs+
MRM/McCann
Ogilvy & Mather
Publicis North America
Radical Media
Sapient Razorfish
360i

Brands

AMC Networks
American Express
AT&T
Canon
Google
IBM
Joyce Theater
Lexicon Premium Audio
Lincoln Center
NBA
Nike
Samsung Mobile
Showtime Networks
Verizon







Masters Tournament