M Layne Lawson
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Logos & Marks

“Symbolize & summarize.” 
I love this quote by Saul Bass. I take it to mean that logos should be a concise visual reflection of a brand’s personality. The following is a small collection of my favorite logos that I’ve created over the years that speak to Bass’s philosophy. 

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logos_LAWSONS.jpg
logos_MIB.jpg
logos_BAT.jpg
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logos_SHOSYNC.jpg
logos_PERNOD.jpg
logos_ABSINTHE.jpg
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