For decades, Lexicon has maintained its position as the leader in premium audio. However, its digital presence told a different story. Lexicon suffered from a disconnect between the quality of the product, and its online visual identity. The team at KBS+ addressed this problem by designing a responsive site which introduced beautiful full-width product photography, modern sans serif typography and a color pallet comprised of cool, rich tones. The site also includes technical information for all of Lexicon’s products, as well as retailer information and links to Harmon Audio’s additional offerings.
I was responsible for the art direction and design of the site's primary and secondary pages.